“Scolari”, a very diverse group of product lines
– destined to a very diverse target audience – needed  a new communication format.

We discarded the idea of creating a “hard” format.
Instead, we outlined a communication plot adjustable on different targets: we wanted to talk to children with their language and to give them a relevant and personalized message.

The idea was to use the language of tutorials – a world every child now knows and looks forward to – with a realistic twist.
After all, playing is much more fun when we get our hands dirty.