For its 60th anniversary, Clementoni asked us to create a campaign to celebrate its long-standing leadership in the toy industry.
Clementoni is the brand every millennial played and learnt with, so we thought that the key to the brief was our never fading nostalgia for the 80’s and the 90’s: today, a very established trend.

We created the Time Capsule Collection: half time capsule, half capsule collection, with all the references only today’s parents could grasp. To promote the collection, a social campaign and a partnership with the iconic Cristina D’Avena, the queen of Italian cartoons’ themes.